While we can clearly see the trend to transfer the majority of marketing material to the virtual realm, companies continue to design and produce printed marketing material: Folders, brochures, catalogues, product sheets, case studies, testimonials and other printed material.

Why? Because they are more available, easier to browse through, read and even sniff the unique paper and printing aroma. One of our customers told us that when meeting new customers, the sound of the marketing kit being placed on the table, has a significant effect on the first impression made during the meeting.