Web Site 

A company’s website is defined as its display window. This marketing tool has quickly taken a leading position amongst other communication channels.

People enter a website and expect to find information within seconds. Some say that if a website failed to grab the visitor’s interest within 3 seconds, he is already on another website. This means tough competition over the customer’s attention and all efforts should be made to keep the customer in your site for as long as possible or until a "conversion” (desired action) is made.